Northampton, NY 866-484-8622

Who is eating your lunch?

Hello Dear Friends,

As you know, I have become the hair and fashion curator searching for treasures and exploring what is trending.  On a recent search, I was SHOCKED to find a tool that boasts of the following:

“SAVE MONEY ON TRIMS”

“CUT YOUR OWN HAIR AT HOME”

Check out the video below:

YES! I was shocked, amazed, then horrified, and oddly impressed!!

Bravo to the inventor of ‘Crea clip’ it’s a clever devise, and the models on camera did a great job in demonstrating the tool.  Thank you, I learned something.

BUT, Hello Hairstylists, this is no threat if you are a genius at couture layers with a broad repertoire. But how tragic for our business if your layering skills are only ‘square box layers’.  If this is the case, we have given the client a good reason to stay home and cut her own hair.

You see if the cutting method only takes 5 minutes, the client will save time and money staying home and doing it herself. Therefore, you have just lost your client.

How do we change this? Well, it all starts with these three simple steps:

1. A GREAT CONSULTATION

2. CUSTOME CUTTING TO THE BONE STRUCTURE

3. LAYERING A LOOK THAT FITS THE AGE AND THE LIFESTYLE OF THE CLIENT

If you are only a groomer, then you will get lost, you must be an image expert.

See examples below:

SIMPLICITY_LONGBEACH_JAN_29_294

Photography: Roberto Ligresti   Hair: Vivienne Mackinder For Simplicity
Fashion; styling Montgomery Frazier   Make up: David Maderich

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Photography Roberto Ligresti _ Hair Vivienne Mackinder
For Inter Coiffure North America
Fashion styling  Rod Novoa – Make up David Maderich

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 2013-Medium-Layered-Hairstyle-8

SO YOU THOUGHT THAT THE SALON DOWN THE ROAD WAS YOUR COMPETITION, BUT MAYBE IT’S THE CLIENT!  SO EXPAND YOUR REPERTOIRE AND DON’T LET THE CLIENTS STEAL YOUR LUNCH.

Love to hear your thoughts?

Good news, I am still fighting to protect our profession. Check out my soon to launch Layer course.  PS. you will not find this on You tube, for professional eyes only.

Check out how it works. http://vmack.info/layers/

Best wishes
Vivienne Mackinder.
Founder of HairDesignerTV.com
Email: Education@Mackinder.com
HDTV studio – 631.591.1079

 

5 Comments
  • Becci
    Reply
    May 16, 2014

    I recall when the “Flowbee” was first introduced… thought I was going to have a fit and fall in it! How stupid was this idea?! Well, I lost 3 clients to that ridiculous thing and that’s when I decided I was going to be better than a stupid thingy my clients could use at home! Because of my desire to keep learning I have had a strong career and to this day (30+ yrs later) I’m still learning – especially from your HairDesignerTV – thank you Vivienne for giving HDTV to our industry!

  • May 16, 2014

    I agree with the previous statement that if you’re unable to apply your extra special touch in customizing a look for your clientele, what’s the point in paying $50 for a trim every month? I love the idea, but the execution I think will actually create a need for more stylists. As more gimmicky things begin to flood the market, our ‘after-market’ clean up and quick fixes for home hair care gone awry will prove the same time and time again…you can’t beat a great hairdresser.

    • Vivienne Mackinder
      Reply
      May 17, 2014

      great points made in the blog, the bottom line is create a couture look for your guest, a look that could never be recreated with a widget.

  • May 17, 2014

    Nice points being made. I have to make a comment on the “after-market clean up” because it might help to bring this post the attention I think it was meant to. One would think that colorists might expect more color corrections from at home color kits. However, this is not true. Billions and billions of dollars are spent by major manufacturing color companies, the same ones who sell to salons, to keep clients at home. They provide excellent shades that are not “inferior” and with youtube, it is a sad thought. It is reported by leading colorists that color corrections have NOT been increasing which only means more and more people are using the tools, much like this one created and soon others no doubt, to take more of your clients. What you think will happen might just not happen. Are you willing to take the chance of what you think might happen vs the reality of the situation? When I learned that color manufactures were teaching the public how to color their hair and spend less time in the salon, as someone said, “that was an alert that we better get on the stick”, and it has proven to be true. After-market clean ups are not something I would ever invest in. I would however invest in Education so no matter what the outcome, I know I will have not just risen above some machine, but elevated my career. What if I were to tell you a major manufacturing company for shears made this machine and was making billions by selling it, more than by selling shears to designers. Do you think they would think twice? No. Also, many states are trying to deregulate cosmetology, and successfully in some states as we speak to make the salon, where you work, literally an afterthought because sally down the street now can do it with this little machine. After-market clean ups, are merely after thoughts and counting on them, in my opinion, is not wise. Why gamble if the odds in todays industry are not in your favor? Just thought.

    • Vivienne Mackinder
      Reply
      June 3, 2014

      very valid points… its time to take our game to a higher level..

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