Who is eating your lunch?
Hello Dear Friends,
As you know, I have become the hair and fashion curator searching for treasures and exploring what is trending. On a recent search, I was SHOCKED to find a tool that boasts of the following:
“SAVE MONEY ON TRIMS”
“CUT YOUR OWN HAIR AT HOME”
Check out the video below:
YES! I was shocked, amazed, then horrified, and oddly impressed!!
Bravo to the inventor of ‘Crea clip’ it’s a clever devise, and the models on camera did a great job in demonstrating the tool. Thank you, I learned something.
BUT, Hello Hairstylists, this is no threat if you are a genius at couture layers with a broad repertoire. But how tragic for our business if your layering skills are only ‘square box layers’. If this is the case, we have given the client a good reason to stay home and cut her own hair.
You see if the cutting method only takes 5 minutes, the client will save time and money staying home and doing it herself. Therefore, you have just lost your client.
How do we change this? Well, it all starts with these three simple steps:
1. A GREAT CONSULTATION
2. CUSTOME CUTTING TO THE BONE STRUCTURE
3. LAYERING A LOOK THAT FITS THE AGE AND THE LIFESTYLE OF THE CLIENT
If you are only a groomer, then you will get lost, you must be an image expert.
See examples below:
Photography: Roberto Ligresti Hair: Vivienne Mackinder For Simplicity
Fashion; styling Montgomery Frazier Make up: David Maderich
Photography Roberto Ligresti _ Hair Vivienne Mackinder
For Inter Coiffure North America
Fashion styling Rod Novoa – Make up David Maderich
SO YOU THOUGHT THAT THE SALON DOWN THE ROAD WAS YOUR COMPETITION, BUT MAYBE IT’S THE CLIENT! SO EXPAND YOUR REPERTOIRE AND DON’T LET THE CLIENTS STEAL YOUR LUNCH.
Love to hear your thoughts?
Good news, I am still fighting to protect our profession. Check out my soon to launch Layer course. PS. you will not find this on You tube, for professional eyes only.
Check out how it works. http://vmack.info/layers/
Founder of HairDesignerTV.com
HDTV studio – 631.591.1079