BY VIVIENNE MACKINDER, FASHION DIRECTOR OF INTERCOIFFURE AMERICA/CANADA
“Remember what the bride is paying for her shoes and her bouquet. Her hair is much more important than these items, but often she spends less on the hair. It is up to us to build the value and deliver great value.”
MIAMI: Legendary hairdresser Vivienne Mackinder sent 12 brides down the aisle and onto the main stage at the Spring Symposium, held by Intercoiffure America/Canada (ICA) on April 17-18 in Miami’s South Beach. The bridal styles were the grand finale to her Spring Trend Collection and showcased Mackinder’s stellar hairdressing skills as well as her signature use of haute couture.
“This collection is meant to remind stylists of the great artistic and financial value in building a bridal business,” notes Mackinder. “It’s important to capture the total beauty of the client, especially on her wedding day, one of the most important days of her life. You must see the bride not only as a fashion statement, but also as an individual. The hair- style must fit the bride from the inside out.”
The well-known bridal design house Demetrios (www.demetriosbride.com) donated the gowns and accessories for this collection.
Hair: Vivienne Mackinder, Fashion Director of Intercoiffure America/Canada Photography: Ernesto J. Mendoza
Fashion Styling: Montgomery Fraizer
Makeup: J. Patrick