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“As Mary Brunetti and I discussed the vision for ‘American Style,’ I realized how certain looks, let’s call them fashion memes, developed from American culture and history. These memes became the building blocks for the collection,” says Vivienne Mackinder.

“Every stylist working in America and Canada uses these memes, consciously or not, in the salon,” notes Mackinder. “These looks comprise the fundamental American look. I hope this collection will help stylists recognize what is often an automatic styling response. Then they will be able to add value to their work by offering clients a more conscious and refined style.”

“American style developed out of the westward-moving frontier and the demands it placed on women, demands that had them trading their crinolines in for more rugged attire,” says Mary Brunetti. “The result was the emergence of a less formal and slightly androgynous American style.

Later, iconic women such as Katherine Hepburn and Lauren Bacall defined an American fashion sense, pairing trousers with soft satin blouses a contradictory mix of textures, masculine yet soft, sexy but strong.”

“Lauren Hutton took it a step further in her “Charlie” fragrance campaign, sending the message to the global fashion community that androgyny and a strong, confident American style was here to stay,” concludes Brunetti.

“The contributions of the Americas to international style may often be underrated or taken for granted on the global stage,” concludes Mackinder. “But, its culture is truly fascinating, as is its influence on music, cinema, and the ever-changing world of fashion.”



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Creative Team Credits:
Vivienne Mackinder, Fashion Director, Intercoiffure America|Canada
Jo Blackwell-Preston, ICA Hair Color Council
Lori Neapolitan, ICA Makeup Council
Fashion by Rod Novoa
Photography by Roberto Ligresti
Video by Matt Nappo
Hair Extensions Courtesy of Simplicity™